Our Creative Future

Andy Hood, WPP

We are now very accustomed to seeing AI involved in our organisations and business process. We ae used to the idea that AI brings with it the promise of unheard-of efficiency and dramatic savings of cost and time. A common message has been that people can free to spend more time on the creative aspects of our roles. However, there have been a number of stories of AI being able to perform these functions as well, so what is the real picture here? Is AI capable of true original creativity? Can AI produce its own creative output? If so, what does that mean for the creative industry? In this talk, Andy Hood will explore the creative impact of AI and it’s place in our creative future.