Be a Brand – Understand – Take a Stand: Decoding Cultural Shifts

Roya Zeitoune, YouTube

The circumstances of the global pandemic have led to a lot of changes in how people behave.
As we emerge from this unique moment in human history, more than ever people are asking, “what should we take away for the future? What was just a product of the moment and what’s going to continue to matter?”
To answer these questions, Roya will be talking about Cultural Shifts and Trending Phenomenons that we see from Billions of hours video content that is watched on YouTube everyday.
Explore what we can understand about where viewership, craft, and creative is headed and most importantly in this context: why it is definitely worth to stay optimistic.