Age Of Alliances: How To Be A National Champion

Julia Jäkel, Gruner + Jahr

We live in a time of content. If content is king, the question is: what does it take to create some more balance in the content business to become a national champion?
Julia Jäkel will talk about the relevance of content, how to offer an interesting home for creative people and ensure optimal marketing of the content. She shows how alliances can implement major content projects together and thereby provide added value for clients and consumers.
Julia will illustrate her talk with examples from Bertelsmann Content Alliance, which was founded a few months ago as an alliance that operates on the German home market and wants to stand up to large platforms and US providers.