Zach Johnson leads the International Advertising Sales and Global Account teams for Amazon Advertising. As such, he and his team work closely with brands and Amazon’s retail teams to develop advertising strategies and custom marketing integrations across Amazon’s advertising product portfolio – which includes display, Sponsored Products and Sponsored Brands, video, Stores, and more.
Zach joined Amazon in July 2004 as the sales leader for IMDb’s advertising team, which later became part of Amazon’s broader advertising portfolio. He has worked in the digital advertising industry since 1998 when he started with TMP Worldwide (Monster.com).
He holds a BA from Gonzaga University and lives in London, England with his wife Cynthia and their three children Charlie (13), Sam (12) and Lucy (10).
Session at NextM
‘The Power of eCommerce’
As customers increasingly shop online, e-commerce has been a driving force of retail sales. With the growth in adoption and usage of digital, we’re seeing the emergence of powerful trends that are reinventing the shopping experience as we know it. Zach Johnson, Amazon’s Director of Global Accounts and International Partnerships, will discuss how businesses and marketers can build strategies to drive success in this rapidly evolving space.