Relevance by On Demand Advertising: Power to the people! Welect lets internet users decide upon advertising by themselves. Just like “Netflix for ads”, users can choose if and what campaign they want to watch. And due to the media currency „Cost per Want“ advertisers only pay when the consumer is attentive, chosing the campaign by his own and is watching the video in full length. Welect was founded in 2016 in Düsseldorf and is already establishing within many campaigns by strong advertisers. Sounds promising? Go meet the team in the We <3 Relevance corner at NextM!