Veronica Lindholm was named CEO, Finnkino Group on May 1, 2015. She heads up the Finnkino cinema chain in Finland, and the Forum Cinemas chains in Estonia, Latvia and Lithuania. The group operates 24 multiplexes across the four countries.
Prior to joining Finnkino, Lindholm was General Manager, Mondelez Finland Oy since 2013. She oversaw the Finnish business across all Mondelez categories, including biscuits, confectionery, coffee, hot beverages and cheese & grocery. The main brands in Finland include Domino, Fanipala, Jaffa, Tuc, Marabou, Milka, O’boy and Philadelphia.
Sessions at NextM
“Customer experience meets digitalization in the physical movie theater environment”
Customer experience meets digitalization in the physical movie theater environment”
Movie theaters have been around for the past 100 years despite disruptions such as the television, the video recorder and on-demand streaming services. How are theaters innovating to capitalize on digital marketing opportunities and to improve the customer experience through new technology.