Rikard Bildsten


Rikard is managing Sweden and Finland at AppNexus Supply evangelism team. One of his mission is to help Microsoft, as a publisher, with its 100% programmatically available inventory. He has +15 years’ experience in sales and marketing, in addition to a Master Degree in Commerce and a Bachelor degree in industrial engineering.

Rikard has worked in various industries and marketing disciplines, but have spent the last 7 years in digital media. Before joining AppNexus, he headed up Microsoft advertising in Sweden as Country Manager, where he led the transformation to become a 100% programmatic business. He is passionate about technology and how it changes both business models and consumer behaviors.

Sessions at NextM

“Data Driven Marketing: the Programmable Future Is Here”

In this session, Rikard Bildsten will explore the new era of a programmable marketing alongside Xaxis, and showcase how buyers s can achieve competitive advantage in this world of hyper-personalization and customization.