Peter Ottesen

Biography

Peter Ottesen is CEO of Mediabroker/mSIX, and has app. 25 years experience within the media and marketing business.
He has experienced many periods and transitions of the business and has been adviser for a wide range of clients.
He founded Mediabroker 15 yrs ago – and will now start a new journey with the team by starting mSIX in Denmark.
He is very passionate about working with data in order to understand in depth the clients of his clients.

Sessions at NextM

“Persona marketing: Are you a Power Woman or a Young male testosterone?”

Come and hear which 6 types you meet at nextm.

Get a practical and straight talking understanding of what Audience data/planning
is all about. We have tagged todays Audience at nextm 2017 and transformed the data of
YOU and other into 6 distinct types (personas). At the same time you will learn what is now
and what will be next whwn we talk about Audience data.