Adams journey in digital started not in digital media but with studying Software Engineering and Intelligent Systems at university. He then made the transition to digital media and over the past 10 years Adam has created the Programmatic proposition for Mindshare. Adam is now responsible for leading innovation for Mindshare’s global digital specialist FAST division.
Session at NextM
‘The rise of programmable, what this means for brands and how they can take advantage of the new golden era of digital’
Adam will be talking about programmable media, what this is and the many benefits it brings to clients. The talk will begin with an overview of the various concepts involved, provide an example of them in action and talk through the new technology required to power and realise the benefits of this new way of working. Who knew custom media/creative algorithms could be so cool!