Mats Horn


Mats Horn, a Swedish/American entrepreneur and founder of Tinitell, is looking at redefining the HW/SW ecosystem with simple and creative solutions. He is an architect, “southern boy”, and free spirit in search of the perfect consumer tech product. After he graduated from Brown University, Mats moved back to Sweden. In 2013 he pulled together a team of telecom experts, designers, engineers and marketing professionals to form Tinitell.

Sessions at NextM

“Launching consumer hardware like a start-up”

It’s called hardware because it’s hard. From having an idea on paper to industrial design, prototyping, running a Kickstarter campaign, finding production partners in Asia, approving an MVP, dealing with Chinese New Year and getting a product ready to launch, Mats Horn shares the true and untold story of hardware startups and Tinitell.