Lassi Tolonen


Lassi Tolonen, Director, Product and Development Finland, has been involved in digital transformation in international and Finnish media landscape. Working in outdoor advertising area has given an opportunities to also change urban cities with innovations like large digital screens filled by social media generated ads, interactive wayfinding, city bikes and for example electric car charging stations funded by advertising.

Sessions at NextM

“The power of public promise – How advertising is changing urban cities.”