Kinetic Worldwide is the world’s leading agency network for Out of home advertising media consulting. We develop classic out-of-home campaigns and data-based forms of advertising in digital OOH.
Programmatic DOOH is currently the decisive growth driver in the OOH industry. It combines the broad reach potential of OOH with a target group optimized campaign leveling. Together with eBay, Kinetic implemented the first real programmatic DOOH campaign at the end of 2018, based on dynamic mobility data and actual product offers.
At this year’s NextM, we want to introduce you to the next level of programmatic DOOH advertising. For the first time, real-time Google search results can be integrated into the optimization process of the DOOH campaign, and how it can be even considered for the creation of the DOOH motifs.
Together with our partner agency. nfq, we are going to show you how dynamic online content can be used for even more effective and relevant DOOH communication.