Kate Adams


Born in the UK and raised in NL Kate went on to finish her degree in Communications in Amsterdam. After that she worked in the Oil & Gas business for a year before starting at Google. Kate developed a deep interest in Google’s performance related advertising products during her 4 years as Account Strategist for the Dutch market. In 2012 she moved to the Customer Solutions & Innovation team covering the launch and roll out of all Search & Mobile advertising products for the Benelux. In 2014 Kate expanded her scope to lead the Performance Solutions & Innovation team for the Scandinavian and Benelux markets and in such became responsible for the strategy, launch and roll out of all Performance related advertising products.

Since the summer of 2016 Kate has joined the Google NL Management Team and now leads a team of specialists. She is a strong believer and advocate of bringing various specialists across the consumer journey together in order to maximise marketing impact.

Sessions at NextM

“Marketing in the Age of Automation”

Profound advances in technology are creating a world where automation will soon be all around us. Consumers subsequently expect fast and seamless service whilst it still being relevant to them. In this context, businesses need to transform and start embracing machine learning in their daily practice more. This talk will cover the trends, technologies and opportunities for advertisers in this new world.