Ioana Norgren

Biography

Ioana Norgren joined Adform in 2012 from PayPal, where she focused on consumer engagement marketing for Scandinavia. As a technical expert with experience in aligning digital strategies and data solutions, Ioana has been working closely with Adform’s Full Stack customers for the last 5 years.
Ioana is a Romanian national who has been living in Stockholm since 2008. Her free time is spent troubleshooting a toddler and pursuing photography and graphic design.

Sessions at NextM

“Winning the Data Game: Executing Data Strategy in a Multi-Partner Landscape”

We’ll be taking a closer look at how technology selection affects data strategy execution in a disjointed, multi-partner tech landscape. How can brands and agencies achieve real time, effective data activation based on valuable insights and smart targeting solutions with minimal latency and data loss.