Harry started his career in account planning working on campaigns for the UK Government – convincing people to stop doing things that they enjoyed and start doing things they didn’t. He then moved to Google where he has had a range of roles working on marketing strategy. He then took a short holiday to work at Amazon, launching their self service ads products across Europe, but missed Google so much, he came back to lead Performance Advertising (search and stuff) across EMEA.
Sessions at NextM
“Marketing in the age of assistance”
Profound advances in technology are creating a world where assistance will soon be all around us. Beyond our PCs and phones, we can soon get help in our homes, cars, wearables, and more. In this context, businesses need to hyper-relevant and helpful to their customers. This talk will cover the trends, technologies and opportunities for advertisers in this new world.