Johan Eriksson is a serial entrepreneur and part of Google’s management team in Sweden where he heads up the specialist organization. He is the advisor to Aleris X and Ivyrevel, co-owner of US startup Friendsend and founder of a company in lifelong learning. Johan also founded the charity Pick1Thing.com that strives to enable everyone to fight for something good. Johan recently published the book Marketing goes Digital and was nominated “Best speaker in Sweden” in 2016.
Sessions at NextM
“Marketing in the age of assistance”
Profound advances in technology are creating a world where assistance will soon be all around us. Beyond our PCs and phones, we can soon get help in our homes, cars, wearables, and more. In this context, businesses need to hyper-relevant and helpful to their customers. This talk will cover the trends, technologies and opportunities for advertisers in this new world.