David Sneddon


David Sneddon is a Director of the Large Customer Sales division for the German, Austrian, Swiss and Central Eastern European markets (collectively known as Central Europe or CE). He joined Google in 2011 and is based in Google’s EMEA HQ in Dublin, working in Ronan Harris’ team. He is responsible for all sales, deployment and account management for the DACH/CEE region.

In addition to this role, David also runs the Export team at Google, a team dedicated to working with customers to find new international markets for Google’s customers. This team offers both digital marketing advice as well as advice on logistics, translation of advertising and web assets, localisation of web/app assets and payment solutions. This is very fast growing area for Google’s customers as businesses truly realise the worldwide scale of the Internet.

David graduated in 1993 with a BA from Birmingham University, UK, followed by an MBA from Dublin City University in 2001. He started his career in Ogilvy and Mather, the London wing of the global advertising agency, later moving to the sister company Mindshare UK in London and then in 1999 transferred to help to set up the Mindshare Ireland office. After 15 years in advertising and media buying, he made the move to Google in April 2011. Born in the UK, he has made Dublin, Ireland his home since 1999.

Session at NextM

‘Arts and Culture in the Age of Artificial Intelligence’

Technology is powering all sorts of amazing interactions. From seeing the artworks and museums of the world in a completely new way with the Google Arts & Culture, to seeing the incredible benefits of spoken communication with the new Actions On Google interface, these technology-powered opportunities are all driven by breakthroughs in Artificial Intelligence and Machine Learning. We look forward to sharing them with you at the NextM conference.