Daniel Rytterström


Passionate about transformation through Digital and Programmatic. Daniel is a veteran at Google with over 12 years under his belt. Daniel is currently heading up Google’s Programmatic Business in Sweden where he oversees and orchestrates all aspects of sales and strategic relationships. Prior to that Daniel headed up Google’s agency business in Sweden. Daniel started out his career at Google’s European Head office in Dublin where he spent four years helping top European advertisers getting the most out of their Search advertisement.

Sessions at NextM

“Maximize the effect of Programmatic through Data and Creatives”

Google will present their view on how Nordic advertisers can take Programmatic to the next level with the use of data and better creatives. The Nordics are on the right track but there is still a lot to do.