Birgitte is the Nordic Head of Media buying Solutions for DoubleClick at Google where she assist brand and agencies in leveraging the DoubleClick technology stack through data driven full funnel marketing in a digital first environment. Prior to joining Google Birgitte started up the Danish entity of Specific Media (Now Viant) responsible for creating, expanding and scaling the business latest across the Nordic region as VP. Birgitte has 20 year experience working with digital marketing across Europe and spend 10 years with Yahoo! helping marketeers expand their digital footprint through digital marketing. She holds a master of science in International Marketing from Odense University and an MBA from Darwin University in Australia
Birgitte has a great passion for startup culture and demystifying digital marketing, making it understandable and useful for marketeers to assist and implement their strategy to success.
Sessions at NextM
“Maximize the effect of Programmatic through data & creative”
Google is going to give their view on how Nordic advertisers can take Programmatic to the next level with the use of data and better creatives. The Nordics are on the right way but there is still a lot to do.