Ben Royce


Ben is the Creative Effectiveness Lead for Google’s BrandUnit focusing on developing machine
learning tools for creative insight. He works with advertisers and agencies on trend analysis, best
practice development, and how AI is changing creativity. In the evenings, he is a lecturer in the
Masters of Applied Analytics program at Columbia University in New York.

Session at NextM

‘If data is the new bacon, how do we make it sizzle?’

Artificial Intelligence (AI) is transforming almost every industry from the inside, but there’s a shortage of practitioners. Although Data Scientist seems to be the sexiest job title of the 21st century. As a lecturer of Applied Analytics at Columbia University, Ben Royce gets many questions from students.
In this talk he’ll walk through some of them and provide added context. Including his definition of what AI means.
We will also learn how AI supports creativity, measuring brands, and how AI is already usable in communications.