Ashu Mathura


Ashu Mathura has more than 25 years of experience in the digital media industry, having built businesses and launched products on every platform. Today he is the Product Director Audience Base/DMP at Adform, Europe’s leading full stack advertising technology platform. He joined Adform in March 2016, coming from the SSP provider MADS, which he founded.
Over the years, Ashu Mathura has been at the forefront of mobile gaming (2002), mobile advertising (2006), programmatic (2013) and native advertising (2014). Some have been huge successes; some have been incredible rides; some have been necessary “learning experiences”. Through it all, whether as a CEO, founder, executive, advisor, coach, or investor, he has remained a tireless professional with a passionate desire to work with positive, creative, entrepreneurial and driven people as well as state of the art technology.

Sessions at NextM

“Audience – First Best Practices for Advertisers”

Learnings and examples on building, extending, understanding and activating audiences for advertisers