Digital marketing enthusiast with a focus on integrated marketing, e-commerce and analytics. Specialized in digital marketing, acquisition, direct response and strategic digital marketing with +12 years of industry experience in various positions working with brands including: Tech (Nokia, TIDAL), Travel (Tui Travel, DFDS), Finance (Aviva, The Automotive Association, Investec), NGOs (Plan UK, Greenpeace). Language proficiencies in Finnish, English, French and Swedish. Highly interested in strategic digital marketing (customer journey & conversion analysis, touch point planning, attribution modelling), optimization & analytics. Double M.Sc degree in digital marketing and international business.