Andrea van Scheltinga

Biography

Andrea is a Product Manager at Google. Based in Zürich, she works on the company’s latest product — the Google Assistant, which has introduced
a new way for users to engage with Google in conversation. She joined the company in 2015 as a Product Manager on the Flights Team. At the time, she worked primarily on growing the product and on launching in new countries. Andrea studied Applied Mathematics with a focus on Computer Science at Harvard University.

Sessions at NextM

“Marketing in the age of assistance”

Profound advances in technology are creating a world where assistance will soon be all around us. Beyond our PCs and phones, we can soon get help in our homes, cars, wearables, and more. In this context, businesses need to hyper-relevant and helpful to their customers. This talk will cover the trends, technologies and opportunities for advertisers in this new world.