Anders Persson is Business Developer at Visual Art. He has managed, the first in industry setup, of a programmatic structure enabling buying of (DOOH) through a Demand Side Platform. Anders and a team of very talented and skilled people within Visual Art began the construction of a CMS that integrates all Visual Art products with Adforms DSP. When now launching, Visual Arts setup is the first in its form within in the Nordic region. Entering the programmatic scene as DOOH mediaowner generates expectations within the field of data. Anders is also leading a project within Moment Marketing where real time data can be used to trigger programmatic campaigns.
Anders has 17 years of experience from leading positions within the Out of Home industry. Prior to Visual Art Anders held a role as Managing Director of Kinetic Nordic, an OOH specialist within GroupM. Before that he was Sales Director and Sales Manager at JCDecaux Sweden.
Sessions at NextM
“Automatic + Dynamic + Intelligent = Relevant!”
Anders will elaborate on Visual Arts Programmatic structure of buying DOOH – Why, What and How?